There are several tried-and-true ways to make money on Facebook, the online social media and social networking service owned by the American company Meta Platforms. This is so because Facebook is the most popular social media network in the world.
It has more than 2.9 billion monthly active users, which is an astoundingly high number when compared to other social media platforms such as Instagram (1.3 billion), TikTok (one billion), and Twitter (396 million).
People and businesses alike use Facebook as a platform for a wide range of things, including but not limited to promoting their businesses or brands, selling goods and services, putting up ads, building profitable networks, and many other things. We have two pieces of excellent news for you. The first is that it is possible for anyone to make money on Facebook so long as they follow the proper procedure.
A further piece of encouraging news is that the Meta company is consistently launching brand-new and exciting ways to make money on Facebook. Most of these new opportunities are for business owners and content creators who already have a large number of Facebook followers.
Whether you’re trying to make some extra money on the side or find new customers for your existing business, here are some recommendations on how to make money on Facebook in 2022, along with the requirements you’ll need to comply with to succeed.
Before you’ll start to make money on Facebook
There are a few ways to make money from your Facebook content, but first, you must be eligible to do so. This implies that your Facebook page and the content you put on it must comply with the platform’s eligibility requirements, which fall into three categories:
1. Facebook Community Standards
These are the most important rules of the platform, like no posting of any graphic or otherwise inappropriate content.
2. Partner Monetization Policies
These rules apply to everything on your Facebook page, including the content you create, how you share it, and how you receive and process online payments.
3. Content Monetization Policies
These are rules that apply to every piece of content that you publish, such as no violent or offensive content.
Ways to make money on Facebook in 2022
1. Add a paid subscription option on your page: make money on Facebook
Fan subscriptions are a great way to make a steady monthly income because they let your most loyal fans pay a set amount every month to help fund your page. This is a great way for brands and creators with a large and active audience to make money from their page and give their fans discounts and exclusive content. The “stars” feature gives users the ability to buy packs of stars, which can then be used to tip their favorite content creators and increase their earnings.
Currently, fan subscriptions are only available by invitation. To get fan subscriptions, a user must have 10,000 followers, more than 250 return viewers, 50,000 post engagements, or 180,000 watch minutes.
Once you’ve been invited, you may decide what perks your subscribers will enjoy, make a promotional video to introduce your subscription service, and record a thank-you message to welcome new subscribers.
2. Earn money directly from your fans
As a way to stop people from sharing TikTok videos, Facebook recently announced that it will give more weight to videos made specifically for the platform. By completing a series of “challenges” in order, like getting a certain number of views on a Facebook Reel, content creators and influencers will have the chance to get up to $4,000 per month in cash rewards.
READ ALSO: How to Make Money on TikTok in 2022
At the moment, only people who have been given an invite by Facebook can use the challenges feature. It would appear that Facebook is targeting influencers whose followers number in the hundreds of thousands or millions. If the first challenge isn’t completed within 30 days of accepting the invitation, the feature will be turned off.
3. Create videos with in-stream ads
In-stream ads are very effective for creators and brands that already have a large following because they get the attention of a captive audience. When a user is in the middle of watching a video on Facebook, they are more inclined to watch the entirety of an ad if it means that they may continue on with the original content. This is in contrast to an ad that is presented on its own in their feed, which they are more likely to skip.
Evaluate your video goals and the kinds of brand stories you want to tell. If you want to advertise during the middle of the roll, you should aim to create natural pauses in your videos that are between one and two seconds long so that an in-stream ad can fit in.
In addition to meeting Facebook’s eligibility requirements, videos must be longer than one minute, and influencers must have at least 10,000 page followers in order to run in-stream ads. Brands looking to pay for in-stream ads should follow these suggestions.
4. Drive traffic to your online store
By using the social commerce features of the platform, you can send people from your Facebook page to your online store. This is a great way for brands that already have a small business presence on Facebook to catch customers in the middle of their scrolling experience with shoppable ads and compelling calls to action (CTAs). You can turn shoppable posts that are performing well into sponsored advertisements to drive more visitors to your online store and define a new target audience that you would like to reach.
Add your product catalog to your Facebook page in the Catalog Manager, and link to relevant products when posting images and videos. During live streams, you can link to a product by clicking “Feature” under the product or link you want to show after you have started your video.
5. Collaborate with brands: make money on Facebook
You should work on creating content together with a relevant and complementary partner to reach more people and make your content more interesting. There are many brands out there that are interested in collaborating with creators, influencers, and other businesses in order to reach new audiences and increase brand awareness; doing so can be an excellent way to increase the number of people who follow you and generate engagement with your content.
Before you can start tagging business partners in posts, you will have to send in a request for access. After you have done that, you will be able to access opportunities for collaboration and view insights via the Brand Collabs Manager.
Pages that have a large number of active, loyal followers and publish content that the vast majority of brands won’t regard as unsafe are the greatest candidates for this type of monetization method.
6. Become a social media manager
The use of social media is here to stay, and if you’re already hooked on it, businesses may want to hire you for your expertise. You can make money on Facebook if you manage a page for a brand that has a presence on the platform.
According to Sendible, the average annual salary for a social media manager is $45,000. Still, many companies do not need or want a full-time hire.
To begin, consider some of the businesses you already patronize. What kind of presence do they have on Facebook? How would you suggest making it better?
To work in the field of social media management, you need to know the basics of how to manage social media. Your responsibilities as a social media manager include, among other things, building the size of the audience; responding to the comments of followers and keeping them engaged; designing graphics for content; scheduling posts; and posting content on the Facebook page.
It is interesting to note that if you are in charge of managing a Facebook page for a brand, you may also be responsible for managing other social media platforms where the brand has a presence. Because of this, you will probably need to know how to use different kinds of social media, like Instagram, Pinterest, Twitter, and so on. However, keep in mind that different platforms require unique strategies.
7. Run paid events online: make money on Facebook
Engage followers by hosting a live event that they can watch from the comfort of their own homes. The paid events feature of Facebook allows you to schedule, set up, and run events through your page. This feature is ideal for content creators and businesses who want to move in-person events online.
Enable paid online events on your page, then select the Events tab to create a new event. Choose the “paid” option, and then provide the necessary details about your event, including the price and the co-host, if you have any.
Before you can begin to create paid events on Facebook, both your personal account and your page need to meet the criteria set forth by Facebook for monetization eligibility.
8. Facebook jobs
You can, in fact, use Facebook to find a new job.
If you click on the Jobs link in the left sidebar, you’ll see a list of nearby jobs you might be qualified for. You have the option of narrowing your search results based on distance, the type of job (part-time, full-time, contract, etc.), and the category.
9. Sell your products/services on Facebook marketplace
If you’re looking to make money on Facebook, selling your products or services in the Facebook marketplace is a terrific option. The marketplace is very extensive, and there are many people who might potentially buy from you.
It is a feature that allows you to buy, sell, or trade nearly anything in your local area, and it is open to anyone.
Even though the Facebook Marketplace isn’t as niche as local buy-and-sell groups on Facebook, everyone has access to it, so your post will get shared widely and someone might just find what they’ve been looking for.
10. Sell your Facebook page
One more method for making money on Facebook is to sell a page that you own. You can absolutely do this with little effort. You can start a Facebook page, promote it so that it gains a large number of fans, and then offer it for sale after it has attained that level of popularity. These days, marketers and brands buy Facebook pages to promote themselves because Facebook gives more weight to an older page.
In the same way, if you have a large group of engaged fans, you may be able to make money off of your old Facebook group. These days, there are a great number of online businesses that, in order to get their company off the ground, essentially require the purchase of an account that already has a respectable number of relevant followers. They can also buy them from you.
All of the aforementioned ways to make money on Facebook are feasible if you are determined to make money online. Invest some time and effort into learning as much as you can about any of the approaches that pique your interest, and then figure out how to apply what you’ve learned to your own situation. There are already a lot of people implementing these, so you will need to find a strategy to differentiate yourself from the other people who are competing with you. Meanwhile, since you’ve read to this point, you deserve this bonus: we would like to show you the 18 Websites That Pay You A Lot Of Money Online.