Taking the time to learn how to make money on TikTok can transform your hobby into a lucrative career option.
TikTok is a video-sharing platform that allows users to upload short videos and share them with their followers. As of January 2022, TikTok had over 1 billion active users, placing it in the sixth position among the most-used social media platforms worldwide.
If you’ve been asking yourself, “How can I make money on TikTok?” You’re not alone. Almost everyone seems to be asking the same thing. So, relax! you are just about to finally find out how to make money on TikTok.
TikTokers who have over 100,000 followers typically earn between $200 and $1,000 per month through TikTok’s Creator Fund, whereas TikTokers who have over a million followers earn between $1,000 and $5,000 (or more) per month. And a handful of individuals earn between $100,000 and $250,000 every single post when working with major brands.
Now, how do people make money on TikTok? Well, TikTok provides users with a number of different opportunities to generate revenue, and the manner in which you choose to monetize your account will have a direct bearing on the amount of money you make.
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Here’s what to know about how TikTokers make money.
How to Make Money on TikTok in 2022
Most of these strategies can be used by a business, but in order to implement the others, you will need to turn TikTok into your business. For instance, any brand can use TikTok ads to draw traffic to their online retail store, but if you want to make money on TikTok through the Creator Fund or by becoming a brand ambassador, you will need to devote a greater amount of your time to the platform.
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Let’s jump right into how to make money on TikTok in 2022.
#1. Publish Sponsored Posts
Sponsored content is when brands pay you to feature their products and services. Good thing is that you don’t even have to be a big influencer to participate. Smaller brands will nevertheless pay a reasonable amount of money to work with micro-influencers who have a large and engaged audience, even if it isn’t particularly large yet.
You have the option of reaching out to brands on your own, or you might wait for them to get in touch with you. You can apply to join the TikTok Creator Marketplace if you have over 100,000 followers and 100,000 video likes in the last 28 days. The TikTok Creator Marketplace is a platform that connects high-paying brands with influential creators.
#2. Sell Products Through TikTok Shopping
With the launch of TikTok Shopping in 2021, businesses were given the ability to sell their products directly on the platform, eliminating the need to refer followers to an external website to make a purchase. TikTok Shopping will add a shopping tab to your profile, where viewers will be able to view products that you have listed in Shopify catalogs. In addition to this, you may tag your products in the organic content that you publish in order to direct readers to your store.
Try not to be so shy. Mention your products to your audience. However, you should make an effort not to go too far and be too promotional, but you should also make it a point to mention your TikTok store every once in a while.
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#3. Affiliate Programs
You can make money on TikTok without having your own products and services. All you need to do is to take advantage of affiliate marketing to link out to other products and make a percentage of every sale whenever a user clicks through and makes a purchase.
Here’s how to do it:
- Place an affiliate link in your profile and direct traffic from your organic views to click the link.
- Redirect traffic to your Facebook, Twitter, or Pinterest accounts, where you can easily place more affiliate links.
- Paste coupon codes and URLs in your video descriptions. Users will need to copy and paste the link into their browser in order to access it.
#4. Drive Sales with TikTok Ads
Drive traffic to your website, e-commerce store, or even your TikTok Shopping tab with TikTok ads. You could run in-feed image ads promoting your goods, or you could get creative with TopView ads (fullscreen takeovers) to increase your TikTok following—either way, you will make money on the platform.
If you want to encourage people to sign up for your email list or SMS campaigns, you can leverage TikTok as a “top of the funnel” resource. This tactic can help you maintain your TikTok account from looking like a sales pitch while still being an influential revenue source.
#5. Become a Brand Ambassador
Brand ambassadors provide a service comparable to that of sponsored content, albeit for a longer period of time and in a more ongoing capacity than a one-off post. As a brand ambassador, it is possible that you will earn monetary compensation in addition to receiving free products in exchange for posting a predetermined number of videos on a weekly or monthly basis. Your brand ambassador deal will become more attractive to potential clients if the performance of your content is impressive.
Try to find brands that you really like. The ideal scenario is one in which you are able to locate a brand that enables you to grow your network, receive gear that you enjoy using, make money, and have fun. Most businesses have specialized application pages for brand ambassadors on their websites; therefore, you should investigate the websites of your favorite brands to determine if they offer any exciting opportunities.
#6. Join TikTok’s Creator Fund
TikTok has a program called the TikTok Creator Fund that rewards users financially for creating content that other people find interesting. The greater the amount of engagement that your videos receive, the more money TikTok will pay you. TikTok wants people to stick around so that it can generate money from advertising, and the company will pay creators who assist in achieving this goal.
How to Make Money on TikTok Creator Fund
To qualify for the Creator Fund, your videos need to have received a minimum of 100,000 views in the last 30 days. TikTok is still getting used to this idea, so the program will probably change and grow over the next few months and years.
#7. Build and Sell TikTok Accounts
This is how to make money on TikTok in 2022. Of course, another of the many ways we’ve listed.
Do you have a natural ability to swiftly build audiences? You can make a living out of it.
There are a lot of content creators and businesses that are interested in getting an early start on TikTok. If you are able to fast build a following on TikTok, you will have a list of people who are interested in purchasing your accounts.
Consider the various industries that would be interested in purchasing a TikTok account because of its lucrative potential. You might have a hard time selling an account that focuses on kitten GIFs (or maybe you won’t), but an unboxing profile or an account that focuses on cars is likely to sell considerably more quickly.
Avoid making any of these accounts personal. It is not in your best interest for followers to develop an emotional connection to either your name or face. Instead, keep your content focused on the subject matter. This can sometimes make it difficult to grow an account, however, 23-year-old Ramy Halloun made a whopping $120,000 executing the same technique on Instagram.
#8. Receive Donations Through Live Gifting
When you broadcast a live video on TikTok, your viewers have the ability to send you donations in the form of coins (which can be traded for cash). Make fantastic live streams, draw in a large audience, and then sit back and watch as the coins start to roll in.
However, you should be aware that actively requesting gifts is a serious offense as stated in TikTok’s community guidelines. It is necessary for the exchange to be natural and organic.
To broadcast live on TikTok, you need at least 1000 followers and must be at least 16 years old. However, if you want to earn gift points, you must be at least 18 years old.
Frequently Asked Questions About Making Money on TikTok
We’ve seen a lot of questions on the internet about making money on TikTok. Below, we’ll answer a few you probably have.
How Many Followers do you Need to Make Money on TikTok?
You need 1000+ followers to make money on TikTok. This money can come in form of coins donated to you by your followers during your live streams, which can be traded for cash. However, if you want to be paid directly by TikTok through their Creator Fund, you need at least 10,000 followers.
How Old do you Have to be to Make Money on TikTok?
To earn money (gift points) on TikTok, you must be at least 18 years old.
How Many Views do you Need to Make Money on TikTok?
You need at least 100,000 video views in the last 30 days to join TikTok’s Creator Fund.
How Many Followers do You Need to go Live on TikTok?
To live stream on TikTok, you need at least 1000 followers and must be at least 16 years old.